Oct 14, 2024

2017-2018 University Bulletin

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2017-2018 University Bulletin [ARCHIVED BULLETIN]

Marketing - B.B.A.

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Major Requirements

Sixty-six semester hours, including:

Bachelor of Business Administration Core

Business Practicums (11 hours)

Year 1: MGMT 197 - Business Gateway Practicum
Year 2: ENTR 297 - Entrepreneurship
Year 3: BCDP 397 - Level 1-Required Internship
Year 4: MGMT 497 - Business Capstone Practicum

Career Development (4 hours)

Year 1: BCDP 100 - Brennan Career Development Level 1
Year 2: BCDP 200 - Brennan Career Development Level 2
Year 3: BCDP 300 - Brennan Career Development Level 3
Year 4: BCDP 400 - Brennan Career Development Level 4

Required Marketing Courses

MKTG 370 - International Marketing
MKTG 371 - Marketing Research
MKTG 470 - Marketing Strategy
Complete three of the following courses:
MKTG 372 - Buyer Behavior
MKTG 373 - Personal Selling
MKTG 374 - Digital Marketing
MKTG 490 - Special Topics: Marketing (may be repeated for major when topics differ)
CAS 274 - Introduction to Integrated Marketing Communication
CAS 275 - Advertising Strategy
APRL 271 - Retail Promotion and Visual Merchandising
APRL 470 - International Sourcing and Brand Development
APRL 371 - Retail Buying
APRL 381 - Retail Social Media and Branding

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