Dec 26, 2024  
2019-2020 University Bulletin 
    
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2019-2020 University Bulletin [ARCHIVED BULLETIN]

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LIS 761 - Marketing and Public Relations

3 hours
A seminar focusing on skills needed by libraries to research, plan and implement an effective public relations program for all types of libraries. Five components are covered: general background, planning, design, implementation and marketing of the library.

Prerequisite(s): LIS 701  


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