Marketing - B.B.A.

Bachelor of Business Administration Core

Business Foundations

Complete the following courses (33 credit hours^†)

• ACCT 101 - Financial Accounting
• ACCT 102 - Managerial Accounting
• BETH 301 - Business Ethics
• BLAW 201 - Business Law
• ECON 101 - Principles of Microeconomics
• ECON 102 - Principles of Macroeconomics
• FIN 301 - Corporate Finance
• MGMT 301 - Management
• MGMT 401 - Principles of Operations Management
• MKTG 301 - Marketing
• QUAN 201 - Business Statistics

Required Marketing Courses

• In addition to the Business Core, the marketing major requires 6 courses in total. The four required courses are as follows:

• MKTG 370 - International Marketing
• MKTG 371 - Marketing Research
• MKTG 374 - Digital Marketing
• MKTG 470 - Marketing Strategy

•  

• Complete two of the following courses:

• MKTG 372 - Buyer Behavior
• MKTG 373 - Personal Selling
• MKTG 375 - Sports Marketing
• MKTG 490 - Special Topics: Marketing  (may be repeated for major when topics differ)
• INTB 380 - Doing Business Around the World
• FASH 381 - Retail Social Media and Branding

Additional Requirements

A minimum of one half the courses in the major must be completed at Dominican.

^† Credit-hour requirements reflect the number of credits earned by students who complete all major requirements at Dominican University. These totals may be reduced due to waivers granted transfer students for certain courses or transfer-hour totals.