Marketing - B.B.A.

Bachelor of Business Administration Core

Business Foundations

Complete the following courses (33 credit hours^†)

• ACCT 101 - Financial Accounting
• ACCT 102 - Managerial Accounting
• BETH 301 - Business Ethics
• BLAW 201 - Business Law
• ECON 101 - Principles of Microeconomics
• ECON 102 - Principles of Macroeconomics
• FIN 301 - Corporate Finance
• MGMT 301 - Management
• MGMT 401 - Principles of Operations Management
• MKTG 301 - Marketing
• QUAN 201 - Business Statistics

Required Marketing Courses

• MKTG 370 - International Marketing
• MKTG 371 - Marketing Research
• MKTG 470 - Marketing Strategy

•  

• Complete three of the following courses:

• MKTG 372 - Buyer Behavior
• MKTG 373 - Personal Selling
• MKTG 374 - Digital Marketing
• MKTG 490 - Special Topics: Marketing  (may be repeated for major when topics differ)
• INTB 380 - Doing Business Around the World
• CAS 274 - Introduction to Integrated Marketing Communication
• CAS 275 - Advertising Strategy
• FASH 271 - Retail Promotion and Visual Merchandising
• FASH 470 - International Sourcing and Brand Development
• FASH 371 - Retail Buying
• FASH 381 - Retail Social Media and Branding

Additional Requirements

A minimum of one half the courses in the major must be completed at Dominican.

^† Credit-hour requirements reflect the number of credits earned by students who complete all major requirements at Dominican University. These totals may be reduced due to waivers granted transfer students for certain courses or transfer-hour totals.