Marketing - B.B.A.

Bachelor of Business Administration Core

Business Foundations (33 credit hours)

• ACCT 101 - Financial Accounting
• ACCT 102 - Managerial Accounting
• BETH 301 - Business Ethics
• BLAW 201 - Business Law
• ECON 101 - Principles of Microeconomics
• ECON 102 - Principles of Macroeconomics
• FIN 301 - Corporate Finance
• MGMT 301 - Management
• MGMT 401 - Principles of Operations Management
• MKTG 301 - Marketing
• QUAN 201 - Business Statistics

Required Marketing Courses

• MKTG 370 - International Marketing
• MKTG 371 - Marketing Research
• MKTG 470 - Marketing Strategy

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• Complete three of the following courses:

• MKTG 372 - Buyer Behavior
• MKTG 373 - Personal Selling
• MKTG 374 - Digital Marketing
• MKTG 490 - Special Topics: Marketing  (may be repeated for major when topics differ)
• CAS 274 - Introduction to Integrated Marketing Communication
• CAS 275 - Advertising Strategy
• FASH 271 - Retail Promotion and Visual Merchandising
• FASH 470 - International Sourcing and Brand Development
• FASH 371 - Retail Buying
• FASH 381 - Retail Social Media and Branding