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May 02, 2024
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GSB 776 - Special Topics in Marketing3 hours
This course provides students with the opportunity to explore in depth a particular topic in the field of marketing. Potential topics may include business-to-business marketing, sales marketing and integrated marketing communication. Depending on the topic, critical reviews of selected journal articles, guest lectures, empirical research projects and papers, as well as student presentations, may be an integral part of the course.
Prerequisite(s): Prerequisites: GSB 626
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