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Feb 10, 2025
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GSB 775 - Competitive Intelligence3 hours
Competitive Intelligence (CI) is a discipline - using legal and ethical means - for efficiently discovering, developing and delivering timely, relevant new knowledge about the external environment to facilitate effective decision-making. This course provides an overview of CI within and organizational setting and provides tools and techniques to practice the profession (including consulting work). The core focus is to review CI best practices regarding the leveraging of information as knowledge assets for decision-making in business enterprise.
Prerequisite(s): Prerequisite: Instructor Permission
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