Feb 10, 2025  
Undergraduate Bulletin 2016-2017 
    
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Undergraduate Bulletin 2016-2017 [ARCHIVED BULLETIN]

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GSB 774 - Marketing Strategy

3 hours
This course examines tactical and strategic options available to management when preparing marketing plans. It identifies the major activities managers must complete to make responsive decisions to the marketing environment, including market position, market share and future growth.

Prerequisite(s): Prerequisites: GSB 626


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