Feb 05, 2025  
Undergraduate Bulletin 2016-2017 
    
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Undergraduate Bulletin 2016-2017 [ARCHIVED BULLETIN]

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GSB 773 - Consumer Behavior

3 hours
This course enables students to effectively design consumer-oriented marketing strategies. Through case studies and their own research, students examine consumer behavior theories as well as contemporary consumer research on fast-changing marketing trends.

Prerequisite(s): Prerequisites: GSB 626


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