Feb 05, 2025  
Undergraduate Bulletin 2016-2017 
    
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Undergraduate Bulletin 2016-2017 [ARCHIVED BULLETIN]

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GSB 772 - New Product Marketing

3 hours
This course analyzes marketing concepts and disciplines relating to the planning, development and introduction of new products and services. Covered topics include processes and approaches to opportunity screening, production formulation, packaging, pricing strategies, test marketing and risk management through the early stage of the life cycle.

Prerequisite(s): Prerequisites: GSB 626


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