Feb 05, 2025  
Undergraduate Bulletin 2016-2017 
    
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Undergraduate Bulletin 2016-2017 [ARCHIVED BULLETIN]

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GSB 764 - Global Marketing Management

3 hours
This course examines international business activities with special emphasis on the global marketing environment. Students evaluate marketing mix variables such as product, promotion, physical distribution and pricing policies that drive management decisions.

Prerequisite(s): Prerequisites: GSB626


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