Dec 21, 2024  
Undergraduate Bulletin 2016-2017 
    
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Undergraduate Bulletin 2016-2017 [ARCHIVED BULLETIN]

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BAD 353 - Buyer Behavior

3 hours
Focus on consumer-oriented marketing practices and strategies. Students examine consumer behavior theories and research in understanding the role of the customer as it relates to business practice.

Prerequisite(s): BAD 250 


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