Dec 30, 2024  
Undergraduate Bulletin 2016-2017 
    
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Undergraduate Bulletin 2016-2017 [ARCHIVED BULLETIN]

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BAD 352 - Marketing Research

3 hours
Introduction to research theory and practice in the context of marketing. The course will focus on both quantitative and qualitative research methods and the importance of information to the organization.

Prerequisite(s): BAD 250 


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