APRL 281 - Retail Social Media and Branding

3 hours

Exploring the underlying principles of multichannel retailing and their relationship with brick-and-mortar stores, electronic retailing, and direct marketing methods. Emphasis on understanding retail branding and exploring techniques that are used to implement various forms of social media.

DOMINICAN UNIVERSITY

OFFICE OF THE REGISTRAR

APRL 281 - Retail Social Media and Branding