CAS 350 - Persuasion

3 hours

This class applies social psychological theories to the construction of persuasive messages. Students learn how to conduct qualitative and quantitative audience analysis and to design visual and oral persuasive messages based on their research and social psychological theories. Analysis, synthesis, and communication skills are stressed. CC, RC

DOMINICAN UNIVERSITY

OFFICE OF THE REGISTRAR

CAS 350 - Persuasion