Nov 23, 2024  
Undergraduate Bulletin 2014-2015 
    
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Undergraduate Bulletin 2014-2015 [ARCHIVED BULLETIN]

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APRL 271 - Retail Promotion and Visual Merchandising

3 hours
Promotional strategies used in merchandising. Topics include identifying target markets and interpreting consumer demand; visual merchandising and store design; advertising strategies for retail. Students receive experience in merchandising windows at the university and area retailers.

Prerequisite(s): APRL 170  or consent of the instructor.


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