APRL 370 - International Sourcing and Brand Development

3 hours

An examination of the product development process and study of the roles of manufacturing, wholesaling, and retailing and the interrelationship of allied industries; development of a comprehensive merchandise plan for a product line with perspectives on the consumer, manufacturer, retailer, and international sourcing. Emphasis on understanding the industry through global social responsibility.

Prerequisite(s): APRL 170 .