Sep 18, 2025  
Undergraduate Bulletin 2012-2013 
    
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Undergraduate Bulletin 2012-2013 [ARCHIVED BULLETIN] Add to My Bulletin (opens a new window)

CAS 268 - Fundamentals of Public Relations

3 hours
This course focuses on the “working tools” required for employment in public relations: doing research, developing PR strategies, writing press releases and feature stories, creating special events, and managing media relations. Analysis of PR case studies will be included. CC

Prerequisite(s): CAS 256  and sophomore standing.


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