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Dec 05, 2025
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CAS 363 - Integrated Marketing Communication 3 Credit Hours
In this workshop-styled course, students will learn how to identify strategic communication objectives related to advertising and promotional campaigns. Students will explore process-oriented approaches while learning how to create compelling messages and select effective channels. Students will also learn how to strategically assess and evaluate campaign success.
Previously numbered asCAS 274
Prerequisite(s): Sophomore standing or consent of instructor.
May not be taken by students who have successfully completed CAS 274.
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