Sep 30, 2024  
2024-2025 University Bulletin 
    
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2024-2025 University Bulletin
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CAS 363 - Integrated Marketing Communication

3 Credit Hours
In this workshop-styled course, students will learn how to identify strategic communication objectives related to advertising and promotional campaigns. Students will explore process-oriented approaches while learning how to create compelling messages and select effective channels. Students will also learn how to strategically assess and evaluate campaign success.

Previously numbered as CAS 274

Prerequisite(s): Sophomore standing or consent of instructor.


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