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Nov 23, 2024
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CAS 363 - Integrated Marketing Communication 3 Credit Hours
In this workshop-styled course, students will learn how to identify strategic communication objectives related to advertising and promotional campaigns. Students will explore process-oriented approaches while learning how to create compelling messages and select effective channels. Students will also learn how to strategically assess and evaluate campaign success.
Previously numbered as CAS 274
Prerequisite(s): Sophomore standing or consent of instructor.
May not be taken by students who have successfully completed CAS 274.
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