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Nov 23, 2024
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CAS 350 - Persuasion 3 Credit Hours
This class applies social psychological theories to the construction of persuasive messages. Students learn how to conduct qualitative and quantitative audience analysis and to design visual and oral persuasive messages based on their research and social psychological theories. Analysis, synthesis, and communication skills are stressed.
Prerequisite(s): Sophomore standing, admission to the honors program, or consent of the instructor.
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