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May 09, 2024
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LIS 884 - Big Data and Competitive Intelligence 3 Credit Hours
Competitive Intelligence (CI) uses legal and ethical means for efficiently discovering, developing and delivering timely, relevant new knowledge about the external environment. This course provides an overview of CI theories and best practices, and introduces the latest big data analytics & visualization techniques to facilitate effective decision making. Areas of studies include: spotting business trends, managing public relations crises, determining quality of research /education, preventing diseases, combating crimes and more.
Prerequisite(s): LIS 701 or concurrent enrollment.
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