May 21, 2024  
2022-2023 University Bulletin 
    
2022-2023 University Bulletin [ARCHIVED BULLETIN]

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CAS 232 - Corporate Communication

3 Credit Hours
This course has two areas of concentration. It examines through case studies the corporate communication function within organizations, including topics such as managing image, corporate advertising, media and investor relations, and government affairs. It also provides experiential learning in the critical interpersonal skills needed to manage. 

Previously numbered as CAS 426



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