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Apr 20, 2024
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ENTR 431 - Business Plan Development and Execution 3 Credit Hours
This course is designed to allow students to integrate, synthesize, and apply what they have learned in prior courses (such as MGMT 197 and ENTR 297), and gain further insight into the process of launching a new venture as a startup, including further exploration of the problem and solutions, development of business models, validating financing and market needs as well as assessing the competitive environment and human resource talent. We will illustrate the concepts and techniques exploring new venture creation, including new venture business strategies, business model canvas development, field studies of incubators and small business simulation. Students will gain the insight of how to translate innovative ideas into detailed business plans and how to execute them. Students are strongly encouraged to complete MGMT 197 before enrolling in this course.
Prerequisite(s): ENTR 297 and junior standing.
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