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Nov 24, 2024
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CAS 312 - Health Communication Messaging, Interventions, and Campaigns 3 Credit Hours
This class focuses on designing effective, theory-based health communication messages for interventions and campaigns while addressing the diverse characteristics of audiences and delivery medium. The work in this course will acquaint you with a broad understanding of core health communication principles as they apply to campaign and intervention planning, development, execution, and evaluation. Our readings and discussions will emphasize text and research that explore an array of theoretical health messaging processes and practices. We will study applied, best practices in message design across media and contexts. CC, CS
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