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Apr 29, 2024
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MKTG 771 - Marketing Research 3 Credit Hours
The course will focus on a variety of marketing research methods including quantitative and qualitative approaches. There will also be emphasis on the importance and management of information. Students will gain skills in marketing research and analysis through a variety of approaches including lectures, classroom activities, and client-centered projects, case studies, or simulations. An emphasis is placed on students developing a marketing research project.
Previously numbered as GSB 771
Prerequisite(s): MKTG 606
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