Apr 23, 2024  
2022-2023 University Bulletin 
    
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2022-2023 University Bulletin [ARCHIVED BULLETIN]

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CAS 352 - Social Media Campaigns

3 Credit Hours
This course focuses on a discussion of production practices that use multiple media technologies for strategic communication goals. During the course, case studies of these practices are discussed for journalism, marketing, and entertainment. Students will learn how to produce a strategic communication message across different media technologies. CC, J

Prerequisite(s): CAS 234  and sophomore standing. 


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