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Apr 19, 2024
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MKTG 301 - Marketing 3 Credit Hours
This course serves as an introduction to marketing. It is designed to integrate accepted theories of marketing with real world applications to provide students with the basic knowledge and skills needed for marketing products and services to consumers and to businesses. Students will focus on the major principles of marketing theory and history of marketing and its impact on today’s business environment. They will learn to recognize how marketers achieve results by effectively managing the interactive areas of marketing including product, price, place, promotion and more. Students will analyze marketing opportunities and challenges in through a variety of approaches including lectures, classroom activities, and client-centered projects, case studies, or simulations. It is recommended that this course be taken in year two for marketing majors and in year three for non-majors.
Previously numbered as BAD 250
Prerequisite(s): ECON 101 .
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