Oct 09, 2024  
2022-2023 University Bulletin 
    
2022-2023 University Bulletin [ARCHIVED BULLETIN]

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FASH 381 - Retail Social Media and Branding

3 Credit Hours
Exploring the underlying principles of multichannel retailing and their relationship with brick-and-mortar stores, electronic retailing, and direct marketing methods. Emphasis on understanding retail branding and exploring techniques that are used to implement various forms of social media.



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