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May 22, 2024
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MKTG 373 - Personal Selling 3 Credit Hours
This course presents the principles and techniques involved in the selling process and the role of selling and sales management in the marketing plan. This course will help you become more expert in the personal selling process by applying principles learned in real selling situations. You will study and experience the role of selling in the marketing process. Sales positions are often the gateway into most companies and their marketing positions. Having a personal selling course under your belt adds to your competitiveness in the job market.
Prerequisite(s): MKTG 301
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