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May 22, 2024
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MKTG 774 - Marketing Strategy 3 Credit Hours
An integrated course that builds upon the core subjects in the marketing curriculum. This course will be an experiential learning exercise in strategic marketing decision-making, problem solving and planning. You will face the challenge of evaluating real marketing situations and propose courses of action to address those situations. This will allow you to experience the situations and challenges often faced by marketing professionals.
Previously numbered as GSB 774
Prerequisite(s): MKTG 606
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