MKTG 770 - Global Marketing Management

3 Credit Hours

This course examines international business activities with special emphasis on the global marketing environment. Students evaluate marketing mix variables such as product, promotion, physical distribution and pricing policies that drive management decisions.

Previously numbered as GSB 764

Prerequisite(s): MKTG 606

DOMINICAN UNIVERSITY

OFFICE OF THE REGISTRAR

MKTG 770 - Global Marketing Management