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May 18, 2024
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MKTG 372 - Buyer Behavior 3 Credit Hours
This course will focus on consumer-oriented marketing practices and strategies. Students will integrate theories of consumer behavior with practical examples to understand the role of the customer as it relates to contemporary business practice. Students will analyze marketing opportunities and challenges in through a variety of approaches including lectures, classroom activities, and client-centered projects, case studies, or simulations.
Previously numbered as BAD 353
Prerequisite(s): MKTG 301
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