MKTG 371 - Marketing Research 3 Credit Hours
This course serves as an introduction to marketing research theory and practice. The course will focus on a variety of research methods including quantitative and qualitative approaches. There will also be emphasis on the importance and management of information.
Students will gain skills in marketing research and analysis through a variety of approaches including lectures, classroom activities, and client-centered projects, case studies, or simulations.
Previously numbered as BAD 352
Prerequisite(s): MKTG 301
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