May 22, 2024  
2021-2022 University Bulletin 
    
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2021-2022 University Bulletin [ARCHIVED BULLETIN]

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MKTG 490 - Special Topics: Marketing

3 Credit Hours
This course provides students with the opportunity to explore in depth a particular topic in the field of marketing. Potential topics may include sales management, brand management, and integrated marketing communication. Depending on the topics, critical reviews of selected journal articles, guest lectures, empirical research projects and papers, as well as student presentations, may be an integral part of the course. This course may be repeated if the content of each class is different.

 

Previously numbered as BAD 493

Prerequisite(s): MKTG 301 .


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