CAS 232 - Survey of Field of Corporate Communication

Credit Hours 3

This course has two areas of concentration. It examines through case studies the corporate communication function within organizations, including topics such as managing image, corporate advertising, media and investor relations, and government affairs. It also provides experiential learning in the critical interpersonal skills needed to manage.

Previously numbered asCAS 426

DOMINICAN UNIVERSITY

OFFICE OF THE REGISTRAR

CAS 232 - Survey of Field of Corporate Communication