Nov 08, 2025  
2020-2021 University Bulletin 
    
2020-2021 University Bulletin [ARCHIVED BULLETIN] Add to My Bulletin (opens a new window)

LIS 761 - Marketing and Public Relations

Credit Hours 3
A seminar focusing on skills needed by libraries to research, plan and implement an effective public relations program for all types of libraries. Five components are covered: general background, planning, design, implementation and marketing of the library.

Prerequisite(s): LIS 701  



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