Dec 30, 2024  
2020-2021 University Bulletin 
    
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2020-2021 University Bulletin [ARCHIVED BULLETIN]

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CAS 350 - Persuasion

Credit Hours 3
This class applies social psychological theories to the construction of persuasive messages. Students learn how to conduct qualitative and quantitative audience analysis and to design visual and oral persuasive messages based on their research and social psychological theories. Analysis, synthesis, and communication skills are stressed. CC, RC/CS


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