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Nov 27, 2024
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MKTG 606 - Marketing Management 3 hours
This course is a study of marketing concepts, topics and theories presented to provide an understanding of marketing and buyer relationships. The course analyzes the elements of the marketing mix for successful planning, strategy and control of marketing campaigns including product, price, promotion and physical distribution. Covered topics also include issues related to customer satisfaction, marketing research, market segmentation and current marketing issues and trends.
Previously numbered as GSB 626
Prerequisite(s): ECON 501 and MGMT 601 .
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