MKTG 301 - Marketing

3 hours

Introduction to the marketing concept, its historical development, and its importance to business, institutions, and consumers in contemporary society. It is recommended that this course be taken in year two for marketing majors and in year three for non-majors.

Previously numbered as BAD 250

Prerequisite(s): ECON 101.

DOMINICAN UNIVERSITY

OFFICE OF THE REGISTRAR

MKTG 301 - Marketing