May 03, 2024  
Undergraduate Bulletin 2010-2012 
    
Undergraduate Bulletin 2010-2012
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CAS 326 - Corporate Communication



This course has two areas of concentration. It examines through case studies the corporate communication function within organizations, including topics such as managing image, corporate advertising, media and investor relations, and government affairs. It also provides experiential learning in the critical interpersonal skills needed to manage. (3 hours)



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