Mar 23, 2019  
Undergraduate Bulletin 2014-2015 
Undergraduate Bulletin 2014-2015 [ARCHIVED BULLETIN]

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APRL 370 - International Sourcing and Brand Development

3 hours


An examination of the product development process and study of the roles of manufacturing, wholesaling, and retailing and the interrelationship of allied industries; development of a comprehensive merchandise plan for a product line with perspectives on the consumer, manufacturer, retailer, and international sourcing. Emphasis on understanding the industry through global social responsibility.

Prerequisite(s): APRL 170 .

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