Sep 24, 2020  
Undergraduate Bulletin 2014-2015 
    
Undergraduate Bulletin 2014-2015 [ARCHIVED BULLETIN]

Add to My Bulletin (opens a new window)

APRL 281 - Retail Social Media and Branding

3 hours
Exploring the underlying principles of multichannel retailing and their relationship with brick-and-mortar stores, electronic retailing, and direct marketing methods. Emphasis on understanding retail branding and exploring techniques that are used to implement various forms of social media.



Add to My Bulletin (opens a new window)