Oct 21, 2020  
Undergraduate Bulletin 2014-2015 
    
Undergraduate Bulletin 2014-2015 [ARCHIVED BULLETIN]

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CAS 426 - Corporate Communication

3 hours
This course has two areas of concentration. It examines through case studies the corporate communication function within organizations, including topics such as managing image, corporate advertising, media and investor relations, and government affairs. It also provides experiential learning in the critical interpersonal skills needed to manage. CC



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