Mar 29, 2024  
Undergraduate Bulletin 2012-2013 
    
Undergraduate Bulletin 2012-2013 [ARCHIVED BULLETIN]

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CAS 350 - Persuasion

3 hours
This class applies social psychological theories to the construction of persuasive messages. Students learn how to conduct qualitative and quantitative audience analysis and to design visual and oral persuasive messages based on their research and social psychological theories. Analysis, synthesis, and communication skills are stressed. CC, RC



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