Oct 15, 2021  
Undergraduate Bulletin 2012-2013 
    
Undergraduate Bulletin 2012-2013 [ARCHIVED BULLETIN]

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APRL 281 - Multichannel Retailing

3 hours
Exploring the underlying principles of multichannel retailing and their relationship with brick-and-mortar stores, electronic retailing, and direct marketing methods. Emphasis on understanding consumer needs and implementing appropriate technologies.



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