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May 13, 2024
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MKTG 470 - Marketing Strategy 3 Credit Hours
An integrated course that builds upon the core subjects in the marketing curriculum and will be an experiential learning exercise in marketing management, decision-making, problem solving and planning. You will face the challenge of evaluating real marketing situations and propose courses of action to address those situations. This will allow you to experience the situations and challenges often faced by marketing professionals. This course is also intended to develop and reinforce the habits, behaviors, skills and sense of professionalism required for success in the world of business. This may also serve as an elective for non-marketing majors.
Prerequisite(s): MKTG 301
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