LIS 761 - Marketing and Advocacy

3 Credit Hours

A course focusing on skills needed by professionals to research, plan and implement an effective marketing program for all types of libraries, information centers, and museums. The course will address the crucial components of marketing, advocacy, and public relations, addressing management, planning, advocacy, customer behavior, research, and implementation

Prerequisite(s): LIS 701

DOMINICAN UNIVERSITY

OFFICE OF THE REGISTRAR

LIS 761 - Marketing and Advocacy