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May 12, 2024
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MKTG 606 - Marketing Management 3 Credit Hours
This course is an exploration of marketing concepts, topics and theories presented to provide an understanding of marketing and buyer relationships in today’s business environment. The class analyzes the elements of the marketing mix, including product, price, promotion, and physical distribution, for successful planning, strategy and control of marketing campaigns. Students will analyze marketing opportunities and challenges through a variety of approaches including lectures, classroom activities, and client-centered projects, case studies, or simulations.
Previously numbered as GSB 626
Prerequisite(s): ECON 501 and MGMT 601 .
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