Nov 30, 2021  
2020-2021 University Bulletin 
    
2020-2021 University Bulletin [ARCHIVED BULLETIN]

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MKTG 606 - Marketing Management

Credit Hours 3
This course is a study of marketing concepts, topics and theories presented to provide an understanding of marketing and buyer relationships. The course analyzes the elements of the marketing mix for successful planning, strategy and control of marketing campaigns including product, price, promotion and physical distribution. Covered topics also include issues related to customer satisfaction, marketing research, market segmentation and current marketing issues and trends.

Previously numbered as GSB 626

Prerequisite(s): ECON 501  and MGMT 601 .



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